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Paper cold cups plays an important part in the supply chain of the food & beverage Industry. They are a huge success when it comes to food service packaging. They have gained popularity in recent times as they don’t require any cleaning and are easy to dispose of. With the rise in consumerization and change in lifestyle, the use of ‘go-to’ cups is trending these days. These paper cold cups are coated with a plastic resin, which increases the shelf life and performance by avoiding moisture to condense which subsequently retains the flavour of the beverage. Paper cold cups have become common for consuming beverages such as tea, coffee, soft drinks, and many others. Urbanization is a key factor responsible for the rise in the use of paper cold cups market, they significantly save effort and time which has become a commodity no one intends to waste.  

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Paper Cold Cup Market: Dynamics

Plastic cups have caused a lot of environmental damage; thus government came up with strict regulations to curb this menace. The promotion of paper cold cups by different organizations have resulted in a positive impact on the market. The demand for the paper cold cup has exponentially increased due to the rise in takeaway and ready to eat food services. Furthermore, with the rise in awareness about hygiene and cleanliness, consumers now prefer to paper cold cups instead of reusable cups because while manufacturing they are in presence of very high temperature which kills bacteria.

But the availability of cheaper alternatives like plastic, Styrofoam possess a major threat to the paper cold cup market. The ban on plastic products in countries like Indonesia and Thailand by the year 2021 will drive the growth of this market. China has also instructed the food and beverage industry to reduce the use of a single-use plastic product by 30%.

The rise in popularity of vending machine is going to work well for the paper cold cup market too. Intelligent vending machine is a success when it comes to complementation of smart features for better customer experience especially in developed nations, paper cold cup manufacturers must exploit this change to have a stake in it. Food servicing platforms in schools, hospitals, stadiums, road street vendors serve countless consumers daily.

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COVID-19 has provided lucrative growth opportunities for the paper cold cup market to grow. With the rise in cases and a complete shutdown been implemented by many countries, food services are becoming more of a boon and so many big players are making it their responsibility to provide them with a safe and hygienic product. Thus comes the rise in usage of paper cold cups in delivery and takeaway services by outlets like Burger King, Starbucks to provide the customer with their products with utmost care and maintaining the standards of safety. Such factors are anticipated to bode well for the paper cold cup market for the forecasted period.

Paper Cold Cup Market: Regional Outlook

North America continues its hegemony over the market, which accounts for almost one-third of the total revenue of the market. The government has set up strict regulations to manage the plastic waste generated. Soon, North America will lose some of its share of the market to the Asia-Pacific region in the coming time as evolving lifestyles and demand for convenience in the food and beverage industry will result in the significant rise of the sector. Europe has also seen a rise in the use of paper cold cups, in a survey over 10 beverages sold in the European Union 6 were sold in paper cold cups. This further volume increase per capita signifies a steady and strong growth of the paper cold cup market.

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